Social Media Management

Categories: Digital Marketing
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About Course

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms like Instagram, Facebook, X (Twitter), LinkedIn, and TikTok. It involves:

  • Content creation – designing posts, writing captions, and producing videos or graphics that reflect a brand’s voice.

  • Scheduling and publishing – planning when and where to share content for maximum reach and engagement.

  • Community engagement – responding to comments, messages, and feedback to build relationships with followers.

  • Analytics and reporting – tracking performance metrics (likes, shares, reach, conversions) to understand what works and improve future strategies.

In short, social media management helps businesses and individuals maintain a consistent online presence, build brand awareness, and connect effectively with their audience.

 
 
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What Will You Learn?

  • 🧭 1. Understanding Social Media Strategy
  • Importance of aligning social media goals with overall business objectives.
  • How to identify and understand target audiences (personas, demographics, behaviors).
  • Crafting a consistent brand voice and message across platforms.
  • Developing a content calendar and posting schedule.
  • 📱 2. Platform-Specific Knowledge
  • Overview of major platforms: Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest.
  • Understanding each platform’s audience, algorithms, and best practices.
  • Selecting the right platforms for your brand or campaign.
  • ✍️ 3. Content Creation & Curation
  • Principles of engaging, high-quality content (visuals, copywriting, storytelling).
  • Tools for graphic design, video editing, and content scheduling (e.g., Canva, Hootsuite, Buffer).
  • Balancing promotional, educational, and entertaining content.
  • Repurposing content across different platforms effectively.
  • 📈 4. Analytics & Performance Measurement
  • Key metrics: reach, engagement, impressions, click-through rate (CTR), conversions, ROI.
  • Using analytics tools (e.g., Meta Insights, Google Analytics, Sprout Social).
  • How to interpret data and adjust strategies accordingly.
  • 💬 5. Community Management
  • Building and maintaining relationships with followers.
  • Handling comments, messages, and feedback professionally.
  • Managing crises, negative comments, or brand reputation online.
  • 💰 6. Social Media Advertising
  • Basics of paid advertising (Meta Ads, LinkedIn Ads, TikTok Ads, etc.).
  • Targeting, budgeting, and optimizing campaigns.
  • A/B testing and performance evaluation.
  • 🤝 7. Collaboration & Influencer Marketing
  • Working with influencers and brand ambassadors.
  • Negotiating partnerships and evaluating influencer performance.
  • Understanding disclosure and ethical guidelines (e.g., #ad requirements).
  • ⚖️ 8. Legal, Ethical, and Privacy Considerations
  • Copyright and fair use of content.
  • Data protection and user privacy laws (GDPR, CCPA, etc.).
  • Ethical marketing and transparency.
  • 🚀 9. Trends and Emerging Technologies
  • The rise of short-form video (e.g., Reels, TikTok).
  • Role of AI, AR filters, and automation tools in social media marketing.
  • Keeping up with algorithm updates and evolving audience behaviors.
  • 🧩 10. Career & Professional Skills
  • Portfolio building and personal branding.
  • Effective client communication and reporting.
  • Staying adaptable and continuously learning new tools and trends.

Course Content

Social Media Management
Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms like Instagram, Facebook, X (Twitter), LinkedIn, and TikTok. It involves: Content creation – designing posts, writing captions, and producing videos or graphics that reflect a brand’s voice. Scheduling and publishing – planning when and where to share content for maximum reach and engagement. Community engagement – responding to comments, messages, and feedback to build relationships with followers. Analytics and reporting – tracking performance metrics (likes, shares, reach, conversions) to understand what works and improve future strategies. In short, social media management helps businesses and individuals maintain a consistent online presence, build brand awareness, and connect effectively with their audience.

  • Introduction to Social Media Management
    05:00
  • Lesson 2 Benefits of Social Media Management
    30:00
  • The Role of Social Media Management in Modern Digital Marketing

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